Success Stories - New Product Introduction (NPI)

Dell Innovation Services helps break the mold in the Concrete Industry

The Challenge

new Product Introduction - Cab DesignMarketing driven design improvements were made on the standard mixer cab to enhance the working environment for the operator.

  • Increase interior volume by 25%
  • Measurably improve visibility, primarily in the area around the a-post, the bottom of the front windshield, and the bottom of the side windows
  • Provide a trainer seat for ride along passengers
  • Evaluate human ergonomics
  • New cab must not exceed 100 additional lbs.
  • Cost not to exceed specified target

new Product Introduction - Cab DesignThe Solution

  • Develop multiple ID concepts
  • Translate winning ID concept into functional Pro/E model
  • Develop new sheet metal structure, and new dash panels to fit new cab design
  • Create plywood mock-up of new cab design to showcase additional space and visibility
  • Conduct design review with several key customers to capture their feed back on new features and component placement

new Product Introduction - Cab DesignThe Results

  • New cab has a 26% workable increase in volume as well as a 19% increase in glass area
  • A flip down trainer seat is now located in the primary cab. This feature is the first of it’s kind in this industry
  • Conducted line of sight and reach analysis of new cab vs. the old cab
  • The additional weight of the new cab is a difference of 83 lbs. well under the 100 lb. target
  • The per cab cost is significantly lower than originally expected because of a competitive bid package that was created and sent to multiple vendors
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